Could Google Ads work for your business?
Adjust the numbers to explore the possibilities. Use your own figures where you can, or compare a few scenarios.
Your numbers
Adjust the sliders to explore different scenarios.
Estimated monthly results
Based on your inputs, with no guaranteed outcome.
- Monthly clicks
- 200
- Monthly enquiries
- 16
- New customers
- 5
- Estimated revenue
- $4,800
- Return on ad spend
- 3.0×
Revenue is before management fees, setup fees and the costs of delivering your work. Return on ad spend compares revenue with ad spend only; it isn’t profit.
What goes into the estimate?
The starting values are an example, not a forecast for your business.
Monthly ad budget
The amount you plan to spend on ads. Management and setup fees are separate.
Average cost per click
What you pay for a visit from an ad. Use your campaign data if you have it, or compare a few possible costs.
Clicks that become enquiries
The percentage of visitors who call or submit an enquiry after clicking your ad.
Enquiries that become customers
The percentage of enquiries that turn into paying customers. Your own sales records are a useful starting point.
Average job or sale value
The revenue from a typical new customer. Use a value that reflects the work you want to attract.
Talk through the numbers before you commit.
Revenue is only part of the picture. Allow for management fees, setup fees and the cost of doing the work when deciding whether a campaign makes sense.